Liz Miller-Gershfeld, Executive Art Producer (formerly at Energy BBDO / worked on Jack Daniels, Wrigley gum, etc. / with David LaChapelle, Nadav Kander...) — Part 2

SHOW NOTES

Liz Miller-Gershfeld is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: Should Photographers Get Into AI Right Now, How She Finds Photographers to Hire, Dangers of Not Understanding Usage & Licensing, and lots more. This is Part 2 of our interview.

Check out Liz’s tear sheets by iconic photographers on her portfolio site. It’s a great blend of clients and approaches.

I’m your host, Neil Binkley, Photo Consultant and Graphic Designer. Check out my website to see the design, photo editing, and consulting work that I do.

A sampling of the brands she’s worked on:

  • Canadian Club
  • SC Johnson
  • Wrigley/Orbit gum
  • Art Institute of Chicago
  • Ocean Spray
  • Pearle Vision

We discuss a bunch of artists, incl. Personal Projects and AI (click links to see their work — plus she's worked with more great photographers: poke around her site!):

Liz’s inspired AI explorations on Instagram.

Or connect with her on LinkedIn.

[FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the show notes on apps like Spotify or Overcast. OR, on our website]

In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):

  • [00:00:00] About Our Guest: Liz Miller-Gershfeld
  • [00:05:36] Should Photographers Get Into AI Right Now?
  • [00:12:27] Can/Should AI Be Used Commercially?
  • [00:15:25] Companies Using AI, Visually
  • [00:17:54] Copyright Considerations for Using AI
  • [00:21:11] Adobe Firefly
  • [00:27:46] Her Own AI Work
  • [00:34:39] Not All AI Is Well Made
  • [00:38:29] How She Finds Photographers to Hire
  • [00:45:00] Why Photographers Should Approach Production Companies
  • [00:46:51] Integrated Producers vs. Producers Vs...?
  • [00:49:20] Should Photographers Approach Creative Directors and Art Directors?
  • [00:54:39] Motion, Plus Other Things Photographers Need to Stay On Top Of
  • [00:58:18] Dangers of Not Understanding Usage & Licensing
  • [01:00:41] Personal Photo Projects That Caught Her Eye
  • [01:02:45] Advice for Art Producers
  • [01:04:12] Advice for Photographers

See all Photopod episodes by subscribing on your podcast player of choice (Apple, Spotify, or what I personally use: Overcast — iPhone recommended only), or at www.neilbinkley.com/photopod.

Also feel free to drop me a line with questions and ideas for future interviews!

Are you a photographer and need help editing your work, getting perspective on your marketing, designing photo books, etc.? Drop me a line!

Are you an art producer / photo editor who needs help finding the right photographer for your next shoot, or licensing difficult-to-find, one-of-a-kind images? Drop me a line!

Neil Binkley