Liz Miller-Gershfeld, Executive Art Producer (formerly at Energy BBDO / worked on Jack Daniels, Wrigley gum, etc. / with David LaChapelle, Nadav Kander...) — Part 2

SHOW NOTES

Liz Miller-Gershfeld is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: Should Photographers Get Into AI Right Now, How She Finds Photographers to Hire, Dangers of Not Understanding Usage & Licensing, and lots more. This is Part 2 of our interview.

Check out Liz’s tear sheets by iconic photographers on her portfolio site. It’s a great blend of clients and approaches.

I’m your host, Neil Binkley, Photo Consultant and Graphic Designer. Check out my website to see the design, photo editing, and consulting work that I do.

A sampling of the brands she’s worked on:

  • Canadian Club

  • SC Johnson

  • Wrigley/Orbit gum

  • Art Institute of Chicago

  • Ocean Spray

  • Pearle Vision

We discuss a bunch of artists, incl. Personal Projects and AI (click links to see their work — plus she's worked with more great photographers: poke around her site!):

Liz’s inspired AI explorations on Instagram.
Or connect with her on LinkedIn.

FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the show notes on apps like Spotify or Overcast. OR, on our website.

In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):

[00:00:00] About Our Guest: Liz Miller-Gershfeld

[00:05:36] Should Photographers Get Into AI Right Now?

[00:12:27] Can/Should AI Be Used Commercially?

[00:15:25] Companies Using AI, Visually

[00:17:54] Copyright Considerations for Using AI

[00:21:11] Adobe Firefly

[00:27:46] Her Own AI Work

[00:34:39] Not All AI Is Well Made

[00:38:29] How She Finds Photographers to Hire

[00:45:00] Why Photographers Should Approach Production Companies

[00:46:51] Integrated Producers vs. Producers Vs...?

[00:49:20] Should Photographers Approach Creative Directors and Art Directors?

[00:54:39] Motion, Plus Other Things Photographers Need to Stay On Top Of

[00:58:18] Dangers of Not Understanding Usage & Licensing

[01:00:41] Personal Photo Projects That Caught Her Eye

[01:02:45] Advice for Art Producers

[01:04:12] Advice for Photographers

See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or on our website.

Also feel free to drop me a line with questions and ideas for future interviews!

Are you a photographer and need help editing your work, getting perspective on your marketing, designing photo books, etc.? Drop me a line!

Are you an art producer / photo editor who needs help finding the right photographer for your next shoot, or licensing difficult-to-find, one-of-a-kind images? Drop me a line!

Neil Binkley